About SaaS Kumo

Welcome to SaaS Kumo – your trusted asset for trends, insights and strategies in the exciting world of B2B SaaS.

This blog was created to help founders, marketers, sales teams, product managers and other stakeholders sift through the often jungle-like conditions of SaaS in general and B2B SaaS in particular. No matter what stage you’re in – first product launch, scaling a multi-million dollar platform, or anything else in between, we hope to play the role of a trusted guide that helps you stay ahead of the curve with practical, high-quality content.

Our Focus

With B2B SaaS being what we know and love, our content is mainly organized around the following categories:

• Go-to-Market & Growth Strategies
  Learn about the lifecycle of acquiring, converting and retaining customers.
• Product & Customer Success
  How do you build products that stick with customers in order to reduce churn and increase customer lifetime value?
• Marketing & Demand Generation
  Learn how to create hype around your B2B SaaS product, using tactics ranging from SEO to paid ads and partner marketing.
• Sales & Revenue
  Learn how to manage the different stages of the sales pipeline, make your sales team unstoppable through sales enablement, and dive deep into RevOps best practices.
• Funding & Scaling
  Get a grip on important SaaS metrics for your business, and get tips on navigating venture capital and scaling teams.

Our Why

B2B SaaS tends to be both complex and messy, yet incredibly rewarding when you get it right. The purpose of this blog is to be a place for thinking out loud, documenting what works (and what doesn’t), and connect with like-minded individuals navigating the same journey.

We’re also doing our best to remove the fluff to instead focus on honest, useful content drawn from real experiences. We’re also big fans of having interesting conversations with smart people in the industry.